AI-Powered Partner Experience: From Friction to Force Multiplier
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This session will review four success drivers of Bodine & Co.'s AI-powered Partner Experience practice. It's primarily intended for sales, enablement, and partner leaders at tech companies — and the partners that sell and deliver on their behalf.
1. Design AI to strengthen relationships, not just processes AI should support trust, collaboration, and value creation — not reduce partners to performance metrics.
2. Reimagine the partner journey as an intelligent, adaptive system Move beyond linear touchpoints to design experiences that evolve, respond to partner context, and deliver value across every stage.
3. Make AI-enabled partner programs transparent and accountable From recommendations to scoring to routing — partners should understand how decisions are made and feel empowered to intervene.
4. Amplify human strengths across the ecosystem Let AI handle the repetitive stuff so humans can do what they do best: build relationships, solve complex problems, and co-create growth.
Meet the speakers:
Jeff Ballard
Bodine & Co. Partner Experience
Jeff Ballard helps B2B tech companies turn their partner programs into real growth engines by rethinking the partner experience. With leadership roles at IBM, Seagate, Kofax, and Symantec—and hands-on work with high-growth startups—Jeff brings a grounded, no-fluff approach to partner strategy that blends GTM execution with practical, partner-first design. As the founder of Xcelerator Network, he’s helped vendors and partners align around what actually moves the needle: easier onboarding, clearer enablement, better engagement, and faster time-to-revenue. His work centers on reducing friction, building trust, and making it easier for partners to win—and want to keep winning—with you.
Kerry Bodine
Founder & CEO | Bodine & Co
Kerry Bodine is the co-author of Outside In: The Power of Putting Customers at the Center of Your Business and CEO of Bodine & Co., a consulting firm that blends human-centered design with practical AI strategy. She helps organizations adapt, innovate, and see change as an opportunity to deepen the value they provide to customers and partners. Her ideas have appeared in The Wall Street Journal, Harvard Business Review, Fast Company, Forbes, and USA Today.