Why Your Customer Data Isn’t Ready (Yet) — Bridging Ambition and Reality
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Look, we know that data isn't as sexy as the latest bright, shiny AI trend. But please listen when we say that this is a MUST ATTEND session for anyone looking to integrate AI into products, services, experiences, and workflows. In just 30 minutes, you'll:
Understand the types of AI fails that stem from poor data. Models are only as good as the data you feed them — learn how foundational data quality determines whether AI efforts succeed or stall.
Learn what “AI-ready data” really means — and how to get there. Uncover the specific data attributes and practices that set the stage for successful AI.
Tackle the data AI-readiness gap. Learn why IT and business leaders rate data quality so differently — and what that means for business and customer outcomes.
Build a smarter foundation for your AI initiatives. Leave with steps you can take this quarter to clean up data, drive alignment, and start making AI work for your business and your people.
Meet the speakers:
Monica Mullen
Director of MDM Product Marketing | Informatica
Monica Mullen helps companies see their customer data as a strategic asset, not just a technical challenge. As Director of Product Marketing at Informatica, she translates complex data management solutions into clear business value; showing organizations how the right data strategy drives better customer experiences and real growth. With 25 years in the field, Monica has seen data evolve from back-office necessity to boardroom priority. Today, she focuses on a critical truth: AI can only be as good as the data behind it. She believes the companies that win are those that build a foundation of reliable, high-quality data and empower their teams to use it — from the back office to the front line to the executive floor — whether for human decisions or AI-powered ones.
Kerry Bodine
Founder & CEO| Bodine & Co.
Kerry Bodine is the co-author of Outside In: The Power of Putting Customers at the Center of Your Business and CEO of Bodine & Co., a consulting firm that blends human-centered design with practical AI strategy. She helps organizations adapt, innovate, and see change as an opportunity to deepen the value they provide to customers and partners. Her ideas have appeared in The Wall Street Journal, Harvard Business Review, Fast Company, Forbes, and USA Today.