Most Teams Are Using AI — But Few Are Using It Well.

  • Without a clear framework, teams struggle to prompt effectively, understand data safety boundaries, or identify where AI can truly improve their work.

    This lab helps you move from casual AI use to a structured, confident way of working with AI.

What You'll Gain

By the end of this course, you’ll have concrete tools and outputs you can immediately apply to your work.

01
Prompt AI With Confidence

Learn the CRAFT framework for structured prompting so you can consistently generate better outputs from tools like ChatGPT, Claude, and Gemini.

02
Turn AI Into Real Workflows

Identify tasks in your daily work that AI can support or automate. Learn how to move beyond experimentation and integrate AI into repeatable workflows and projects.

03
Build Your Own Custom GPT

Design and create a custom GPT tailored to your work—whether it’s for writing, research, analysis, or capturing your personal or brand voice. You’ll leave with a working AI assistant you built yourself.

About

Taught By Our Expert: Shelley Evenson

Shelley Evenson is an innovator and internationally recognized design leader with deep expertise in human-AI collaboration, service design, and systems innovation. She is skilled at leading cross-disciplinary teams in envisioning new interaction patterns for agentic and generative systems, and translating research insights into impactful next-generation AI experiences people want to use.

"Before the lab I thought that AI was so esoteric and more for programming. Now I know that it is an art and a science and can be very powerful."

Patricia Davidson

Business & Strategy

Sarah Richardson

Instructional Designer

Before the Lab I thought AI was complicated and that creating GPTs would be too confusing to be helpful for my non-technical work. Now I know I just needed support in order to be able to leverage and feel confident about these powerful tools.

Allison Chu

Product Manager

I had no idea about projects or custom GPTs. This program gave an amazing overview of those functionalities, and now I know how to navigate those and organize it in my own workflow effectively.

Frequently Asked Questions

This program is designed for professionals who want to work more effectively with AI in their daily work. Participants learn practical frameworks for prompting, build custom AI assistants, and explore how to integrate AI into meaningful projects and workflows.

By the end of the program, you’ll have:

  • A working custom GPT tailored to your workflow or voice

  • A structured prompting framework (CRAFT) you can use across AI tools

  • Templates and methods you can continue applying after the program

The goal is not just learning about AI, but leaving with tools you can immediately use.

Many AI courses focus on tools or demonstrations. This program focuses on how to work with AI intentionally.

You’ll learn a structured approach to prompting, develop your own AI assistants, and explore how AI can support real workflows.

The program runs over five weeks and combines:

  • Weekly live cohort sessions led by Shelley (60–90 minutes)

  • Short pre-work and exercises on Thinkific

  • Hands-on experimentation and discussion

Each week builds on the previous one as participants develop their own AI tools and workflows.

The program explores widely used AI tools such as ChatGPT, Claude, and Gemini, along with features that allow you to build custom assistants.

The focus is less on a specific platform and more on developing transferable frameworks that work across tools.

Yes. Many organizations bring cross-functional teams so they can establish a shared approach to identifying and designing AI initiatives together.

Yes. Teams are welcome to participate together, and many organizations find it helpful to have multiple people learning the frameworks at the same time. This allows teams to develop shared practices for prompting, responsible AI use, and building internal AI tools.

If you're interested in enrolling a team, please contact us for more information.

The program includes five weekly live cohort sessions (60–90 minutes) led by Shelley, along with short pre-work modules hosted on Thinkific.

Most participants spend about 2–3 hours per week between the live session, pre-work, and experimenting with the tools and exercises.

Live sessions are an important part of the cohort experience, but we understand that schedules can be busy. Sessions will be recorded and shared with participants, so you can catch up if you’re unable to attend.

You’ll still have access to the course materials, exercises, and frameworks on Thinkific so you can continue progressing through the program.