Your Partner Experience: Growth Accelerator or Afterthought?

For years, we've relied on tiers, incentives, portals, and dashboards to spark growth. Yet many ecosystems still struggle with the same underlying issues: fragmented processes, unclear expectations, inconsistent engagement, and revenue plans built more on hope than intentional design. Partners feel the friction. Customers feel the impact. And the partner ecosystem never reaches its full potential.

There’s a deeper reason for this disconnect: It’s not a program challenge. It’s not a partner challenge. It’s a Partner Experience challenge.

December 18, 2025. 1:00 PM - 2:00 PM (America/New York)
Register Here

What you'll hear

In this session, Kerry Bodine and Jeff Ballard introduce the key to accelerating ecosystem growth: Partner Experience (PX), rooted in a simple but powerful concept - customer first, partner next. PX brings proven customer experience principles into the partner journey, creating the clarity, trust, shared value, and operational alignment that high-performing ecosystems depend on - and the revenue growth leaders can rely on.

We’ll examine the forces reshaping partner ecosystems — including the accelerating impact of AI — and highlight the overlooked moments that undermine partner confidence and stall momentum.

  • If your partner program is not delivering the return you expect…

  • If channel revenue is more of an afterthought than a reliable source …

  • If partners aren’t consistently delivering the customer outcomes your brand promises…

  • This is your inflection point. It’s time to reimagine the experience that drives your ecosystem.

Meet the speakers:

Kerry Bodine

CEO

Kerry Bodine’s book, Outside In: The Power of Putting Customers at the Center of Your Business, helps leaders understand the financial benefits of great customer experiences — and how to deliver them. In 2014, she founded Bodine & Co., a consulting firm that blends human-centered design with AI strategy to help organizations innovate and adapt. She’s a sought-after keynote speaker at conferences and corporate events worldwide, inspiring leaders to see change as an opportunity to deepen the value they provide. Kerry’s insights have been featured in The Wall Street Journal, Harvard Business Review, Fast Company, Forbes, and USA Today. She holds a master’s degree in human-computer interaction from Carnegie Mellon University.

Jeff Ballard

Partner Experience, Bodine & Co.

Jeff helps technology vendors design and accelerate high performing partner ecosystems by putting customer value and the partner experience at the center of growth. Hailing from tech giants like IBM and Symantec — and propelling the startups that would like to join them, Jeff has crafted deep expertise in: Partner program design/development and joint go-to-market strategies Reducing friction, improving alignment, and empowering partners to ramp faster, sell more, and stay engaged Translating ecosystem complexity into clear, actionable strategies that drive measurable results.